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15U Baseball World Cup
potential broadcast reach set to surpass 60 million across the Americas
MAZATLAN,
Mexico -- The world governing body for baseball and softball, the World
Baseball Softball Confederation (WBSC), today announced an agreement that
assigns the broadcast rights of the 2014 15U Baseball World Cup, within the
Americas, to AYM Sports.
The most elite selection of 15-year-old baseball players in the world will
be representing their countries in the II U-15 Baseball World Cup -- the highest level of competition
in baseball for this age group -- from today (31 July) to 10 August across
Sinaloa, Mexico.
The new
agreement will also see AYM Sport produce the majority of the U15 Baseball
World Cup's eighty-three contests for broadcast across AYM Sports' six
television channels and online digital/mobile platforms, which have a
potential broadcast reach of more than 62 million households and
online/mobile users across the Americas.
Coverage
of the U15 Baseball World Cup will be made available globally on a
subscription basis via AYM SPORT's online platform: http://internetv.tv/.
AYM
Sports will also provide in-game commentary and post-match highlights of
the youth international baseball showcase.
"The
WBSC is very pleased to partner with AYM Sports to showcase the 2014 U15
Baseball World Cup," said WBSC President Riccardo Fraccari. "This
is a very exciting time for WBSC, as international competitions that
feature National Teams continue to drive spectator interest and growing
consumer demand. AYM Sports' know-how, platforms and innovation will not
only guarantee that U15 Baseball World Cup content is delivered to key
markets within the Americas, but also to a worldwide audience."
AYM
Sports produces and broadcasts live events and streams to and from anywhere
in the world through Over-the-Top (OTT) content.
President
of AYM Sports, Benjamin Hinojosa, said: "AYM Sports is proud to
partner with the WBSC to bring the U15 Baseball World Cup to a global
viewership. At the present time, we are expanding into other markets and
territories, and that's why securing the rights of high-quality, globally
attractive events like this one is critical to AYM Sports' growth strategy.
We are experiencing positive audience growth and demand in elite
international competitions and world championships like the U15 Baseball
World Cup, and that's why are we are particularly excited to be able to
provide even more content that is relevant and attractive to AYM Sports' new
and loyal viewers."
Coverage
of the eighty-three matches of the II 15U Baseball World Cup will be enhanced by online
play-by-play (i.e., CBS Sports GameTracker)
and through social media (by following @BWC15U on Twitter
and "BaseballWorldCup" on Facebook and Instagram; official hash
tag #BWC15U).
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